Elon Musk And Twitter: Is He In Over His Head?

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Is Elon Musk in over his head?Is Elon Musk in over his head?07:53

Twitter won’t be the most important social media platElon Musk form out there, but it is virtually one Elon Musk of the most influential, because what takes place on Twitter doesn’t just live on Twitter. Which is probably why the secElon Musk Elon Musk tor’s richest guy, Elon Musk, is this sort of fan.

Musk sold the organization for a watch-popping $forty four billion, Elon Musk notwithstanding the reality that Twitter, which is based on marketing for a great deal of its revenue, Elon Musk has became a income in most effective two of the ultimate ten years.

  • Who is financing Elon Musk’s $forty four billion deal to buy Twitter? (Reuters)

Tech journalist and podcast host Kara Swisher harked returned to businessman Victor Kiam marketing Remington electric powered shavers: “There was an antique aspect, ‘I liked the shaver so, I bought the organisation.'”

Since his takeover, Musk has fired, or generic resignations from, about -thirds of Twitter’s group of workers. “He thinks he can reform it,” Swisher said. “If you looked at it as a commercial enterprise, you’ll have to mention, ‘No, no, live away from this.’ But it is form of like shopping for a Elon Musk Elon Musk yacht or a baseball crew for a wealthy individual. This is exciting to him.”

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Swisher has regarded Musk for over two decades and has interviewed him appreciably. Lately though, he hasn’t been the sort of fan of her insurance of him.

There become a time whilst you cared about the fact. That is long gone.— Elon Musk (@elonmusk) November 23, 2022

Since shopping for Twitter, Musk (a self-proclaimed “loose Elon Musk speech absolutist”) has invited back some customers who had previously been banned or otherwise restrained. He’s fired employees who have tweeted criticisms of him, and he published (after which deleted) what one commentator known as “the most luxurious tweet ever”: a conspiracy principle approximately Nancy Pelosi’s husband. Expensive due to the fact there’s hypothesis that that tweet, and lots of others from Musk, have triggered Elon Musk advertisers to flee Twitter in droves.

“Now he’s antagonizing advertisers and calling them ‘woke,'” Swisher instructed correspondent Luke Burbank. “Advertisers will market it on Satan, Inc., if it’ll promote a Fitbit. I imply, truely!”

A documented rise in hate speech given that Musk’s takeover came to a head this past week after the rapper previously called Kanye West tweeted a photo of a swastika, prompting Musk to droop his account.

  • Hate speech’s rise on Twitter is unparalleled, researchers locate (New York Times)

Swisher stated, “Anything this is extra moderated – and I’m the usage of word ‘moderated,’ not ‘censored’ – has a tendency to do higher with customers, with advertisers, with the entire enjoy.”

But Musk thinks Twitter’s prior control unfairly stifled conservative speech. On Friday, while reporter Matt Taibbi tweeted a trove of internal emails purporting to show Twitter’s “liberal bias,” Musk retweeted the thread approvingly.

Alex Stamos, the previous leader safety officer at Facebook, says the Russian hacking of Elon Musk Democratic National Committee emails in 2016 made Twitter cautious of foreign have an impact on campaigns. “In the times before the 2020 election, Twitter made the selection to no longer Elon Musk permit human beings to submit the New York Post story approximately Hunter Biden’s laptop until they could attempt to figure out whether or now not that turned into part of a central authority have an impact on marketing campaign,” he said. “And then they decided, since it turned into going to get blanketed, that they should allow it to be published. So, they did make a mistake. But the concept that it affected the election is just ludicrous.”

For a few, Twitter’s suppression of that article became a First Amendment difficulty. But Swisher thinks that misses the factor: “It’s gotten sucked up right into a loose speech communique or First Amendment verbal exchange, in large part by means of human beings who’ve by no means read the First Amendment. Because it’s about ‘authorities shall make no regulation.’ That’s all it says, folks. And so, organizations definitely can, and they definitely do.”

And speech on Twitter can have real-international implications. For years, Twitter’s “blue checkmarks” have demonstrated that a user is who they say they may be. But while Musk began promoting the checkmarks with out actual verification, a slew of imposter bills sprang up, like one posing as Eli Lilly tweeting out “Insulin is free now,”Elon Musk  inflicting the pharmaceutical organization’s inventory price to tumble. In fact, due to protection worries, CBS News in brief paused its Twitter use weeks in the past.

  • Verified Twitter accounts impersonating LeBron James, George W. Bush and others ship out faux tweets
  • Twitter was once a need for predominant brands. Under Elon Musk, it’s now “excessive hazard.”

One current Twitter employee who spoke to “Sunday Morning” asked that we no longer become aware of him, for fear of reprisal from Musk and his on-line enthusiasts. 

“He stated that he wanted to experiment with lengthy-form content material, content longer than just a tweet,” he stated. “That changed into already released and changed into available at the platform. And he fired the group that had evolved it and launched Elon Musk it.”

Burbank requested, “What is your employment reputation with Twitter as of proper now?” 

“I’m nonetheless technically an employee, but I’m on a suspended repute till January 4th, when they may put us on severance, if we signal a severance settlement.”

Like many, this un-named, quickly-to-be ex-worker believes Musk is attempting to lessen what he owes former Twitter personnel, in terms of severance and inventory options. “And to be clear, Elon Musk sold the agency. He could make any enterprise selection he wants to make,” he said. “It’s the nature wherein we have been let pass and potentially even approaches that broke employment regulation. And it’s the hostile and nearly merciless manner in which we’ve got been let pass in phrases of no communication, no course.” 

In response to a proposed magnificence-action lawsuit added by its personnel, Twitter has said in court docket that allegations it broke U.S. employment regulation are baseless.

Stamos said of Musk, “He’s clearly a without a doubt bad supervisor, and that is kind of shocking to me, how horrific he’s on the human control side of this. The odds of them being capable of execute properly over this next year, I suppose, are very long, unless he comes to a decision to usher in a CEO to calm matters down. And it is clear that’s what he’s going to need to do at Twitter if they may be going to try to stabilize and prevent the bleeding of all of this expertise that they need in an effort to execute.”

“Sunday Morning” reached out to Musk, but did not receive a reply. 

Burbank asked Swisher, “How does he strike you as someone?”

“Oh, it depends on what day,” she spoke back. “I sometimes think about Silicon Valley as a variety of clever people working on stupid things, and Elon turned into working on smart matters.” 

Things like Tesla and SpaceX, Musk’s agencies which have arguably revolutionized lifestyles in the world.  

But earlier than all that, in 1998, on “CBS Sunday Morning,” correspondent Rita Braver talked to then-27-year-antique Elon Musk, who was working at his first startup, Zip2, a city manual on a new aspect referred to as the internet. Musk said, “There’s a stage of freedom at the internet that definitely does not exist anywhere else. And there’s no crucial controlling entity that gets to determine, ‘This content is right, this content is bad.'”Correspondent Rita Braver at the workplaces of Zip2 with Elon Musk, who become its chief engineer and co-founder, in 1998.CBS News

But now, Musk is that controlling entity, at least when it comes to Twitter – free to slight or to permit the unfold of misinformation as he sees fit.

One man or woman who is aware Twitter’s power? That nameless Twitter employee, the only who may additionally quickly be downsized by means of The World’s Richest Man: “Whether it’s nearby to national politics, whether it is the conversation around important Elon Musk cultural events or cultural problems, whether human beings use Twitter or now not, their lives are formed by using what occurs on Twitter.” 


For greater data:

  • twitter.com
  • Kara Swisher, host of the podcast On with Kara Swisher and co-host of Pivot
  • Alex Stamos, director, Stanford Internet Observatory, Stanford University


Story produced by means of Anthony Laudato and Robert Marston. Editor: Carol Ross. 


  • Elon Musk
  • Twitter

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